Tuesday, July 11, 2006

Adaptive intelligence brings design award

The MinarcMIG Adaptive 180 MIG/MAG welding inverter has been awarded the 'red dot' award for outstanding design quality and innovative design.
Kemppi's MinarcMIG Adaptive 180 'go anywhere' lightweight single-phase 230V MIG/MAG welding inverter has been awarded the internationally renowned Essen Design Zentrum Nordheim Westfallen's 2006 'red dot' award for outstanding design quality and innovative design. MinarcMIG Adaptive 180 launched in 2005 was designed to be easy to use, robust but small in sise with high power to weight output and capable of producing professional high quality welds. It can be used in a multitude of industries including education, construction, shipbuilding, agriculture, DIY and the rail industry The 'Adaptive' intelligence in this machine is usually associated with larger industrial synergic machines.

It makes them easier to use by all welding skill levels, in this case allowing users to weld mild steel using both solid and cored wires as well as stainless steel and aluminium fabrications.

More than 5000 entries were received into the red dot awards for product design and communication design and is one of the largest design competitions in the World awarded annually since 1955.

The awards will made on 26th June 2006 in the Aalto Theatre, Essen, Germany, after which the award winners will be on public exhibition in Essen from 27th June to 23rd July.

John Frost, Sales and Marketing Director, Kemppi UK said: 'Kemppi has a worldwide reputation for innovative welding technology, this award also shows that we invest a tremendous amount of development work into the overall design of our products'.

'Companies that have been awarded the 'red dot' award are all market leaders and the award is a important indicator as to whether a product has the potential to be successful on an international scale'.

'Our sales of this machine worldwide certainly show this to be the case'.

Professor Dr Peter Zec, initiator of the red dot design award said: 'Many companies participating in the red dot design award have been successfully investing in innovation and design for a long time in order to stand out from the competition and to convey their brand values'.

'However, creativity by itself is not enough; the products also have to be of high quality and also it is also the task of design to communicate this quality'.