In its development of PhoneWrap covers for their V120 cell phones, Motorolla used RTP Company color development technologies to achieve a dynamic chroma-shift color effects for their product design.

When Motorola was developing a line of PhoneWrap covers for their V120 cell phones, they used RTP Company color development technologies to achieve a dynamic chroma-shift color effects for their product design. The technology uses precolored compounds formulated with a precise combination of pigments and dyes. During the process a dramatic color shift occurs between two contrasting tones which results in a metamerism commonly called the chameleon effect.

According to Joe Cameron, Color Technology Manager at RTP Company, 'This effect can be engineered using many technologies that vary greatly in cost.

We can provide maximum chroma-shift effects while minimizing the cost of the product.' Achieving the chroma-shift color effect with precolored compounds offers processors major advantages over using a concentrate because the color is controlled at RTP Company.

Regardless of the molder, color consistency is assured.

In addition to the chroma-shift color effects PhoneWraps, Motorola also utilized RTP Company colorists to create a line of PhoneWraps with metallic effects.

And, for their wide range of 'soft' PhoneWraps, RTP Company custom colored elastomers for specific material durometer at optimum cost effectiveness.

'These innovative products demonstrate how RTP Company is setting industry standards in color matching,' said Don Rogge, Business Development Manager at RTP Company.

'It's our speed and sophistication that sets us apart.

Rapid development was vital to the Motorola project and we have a long history of quickly developing programs for specific applications.